ABOUT THE BRAND
Born out of a mission and passion to go beyond the ordinary. We dismantle rigid salon standards and disrupt the industry.
URBAN ALCHEMY was born in Europe by professional experts to give alchemists tools to freely create. We are the only professional haircare brand that creates a truly personalized experience to our alchemists and their customers.
Every hair is different and has unique needs. Customization gives the alchemists the freedom of choice and the freedom to create. To accomplish the best possible salon result for their customers.
| …because every hair is different & the freedom of choice empowers the alchemist to be creative and break free. We help to create a “magical” alchemist experience.
…because we believe in the love for the craft. Professional hairdressing is individual, artistic and inspirational. We celebrate the unique spirit of the stylists and the beauty of their personal craftmanship
…because our intuition guides us to develop products that push the status quo. To be confident, savvy, creative and conscious in our approach. We provide high quality professional solutions for urban alchemists