Germany based John Breitenbach was born in the United States and is the global brand ambassador of URBAN ALCHEMY. Since 15 years, he follows his passion as a stylist and salon owner. He was involved in creating the URBAN ALCHEMY portfolio since day one. Setting new boundaries and breaking old habits is a primary goal for him. He thrives to help stylists around the world achieving the best results for their clients in several education seminars and on stage.

“For me, being an urban alchemist means to have the Freedom and the resources to think outside the box.

_I want to do it my way. _

This is the reason why I love and believe in THE UA way.”


Katharina Seel has been a hairdresser for 16 years and is currently a Master Stylist at D. Machts Lounge Salon. Today she heads the D-Machts Group Academy in Berlin and writes and gives seminars for stylists nationwide. Katharina is also the proud winner of the German Hairdresser Awards.

“Prescription Care by Urban Alchemy underlines my professionalism, as the brand puts me, as a professional stylist, in the foreground and my customers receive from me the perfectly tailored formula.”


Berlin Based Bennett Heine is a Master Stylist and top trainer for the D. Machts Group. Bennet is not only a stylist, but also designs annual collections of hair trends for D Machts Group, demonstrating his skills as an art director.

“Urban Alchemy for me is precision of the needs of my clients and gives me as a stylist endless possibility for individuality!”


Melanie Neumeier started her hairdressing career in 2018. Despite the short time, she managed to become a leading hairdresser focusing on supernatural lived in Hair colors.

She also heads the digital content and is an indispensable pillar at “John Breitenbach Friseure.”

“For me, working with UA means working with a brand that sets new boundaries in the hair industry and does not constrict me by working her passion.”